‘Game of Thrones’ Thrives on Social Media. Its Author, Not So Much

first_imgThe Dos and Don’ts of Brand Awareness Videos Facebook is Becoming Less Personal and More Pro… Related Posts markhachman A Comprehensive Guide to a Content Audit In the years before cable television and DVRs, a limited number of broadcast TV channels forced Americans to choose from a small selection of programs at any one time, creating a built-in audience. As cable channels proliferated, American audiences splintered. And while studio execs can test-screen both movies and TV shows, Twitter provides provides genuine fan input that the executives said they take to heart.“Sometimes we’ll watch an episode and have the Twitter feed going, and it’s just like being in a theater, in a way,” Weiss said. “It sort of brings the communal nature of the experience back after it disappeared for so long.”Martin’s Own Song Of Ice…At age 64, Martin has prompted concerns that he, like fellow epic fantasy writer Robert Jordan, won’t live to see his series conclude. The fifth book, A Dance with Dragons, was published in 2011. HBO’s third season covers the first half of A Storm of Swords, the third book in the series.“It’s coming,” Martin said of the sixth book, The Winds of Winter. “It’s not going to be done next week. It’s going to be another giant, 1,500 page book. But I’m making progress. I don’t feel comfortable predicting when these things are going to be done, because every time I do I turn out to be wrong and then everybody gets upset.”center_img For all of his anachronistic writing style, however, Martin showed a distinct aptitude for understanding his fans’ mindset, especially regarding piracy.… And FireMartin said:We have to contend with our show being the most pirated show in the world, with most of it coming from Australia. They delay it six months there, so people won’t wait before they download it. I think we’re moving toward a thing where there will be no more delays, to make a show in America where the American director, studio, or producers [won’t] sell it to foreign markets, and broadcasters puts it on six months later or whenever they feel like putting it on. That’s gone now.Martin added that he was proud to work with HBO, which commits to an entire season of a new show, in contrast to the fickle whims of network executives. Had The Wire debuted on NBC, he said, it would have been off the air in three episodes. (And that’s being charitable.)His comments prompted a question to Benioff and Weiss — did they expect to air adaptations of Martin’s entire series on HBO? “God, I hope so,” Benioff responded. When the two went to HBO to pitch the show, it was a rare thing to have creators know exactly where the show was going to begin, move through, and end. (Martin has revealed to the two how he expects Thrones to wrap up.)“I think it would be something that we would be proud of for our whole lives,” Benioff said. “You don’t get that many chances for something that special. We’re hoping we can make it.” Guide to Performing Bulk Email Verification Tags:#HBO#social media HBO’s hit show Game of Thrones thrives on social media. But you can’t say the same of George R.R. Martin, its original author.A George R.R. Martin Twitter account, for instance, has almost 50,000 followers — but no updates at all. (FYI, it’s not a Twitter-verified account. If it’s a fake, it’s a fairly convincing one, in a contrarian sort of way.) Martin’s Web site could most charitably be described as having a distinctly late 1990s look, and his “Not a Blog” — which the author does update fairly regularly — is hosted on… LiveJournal.At the San Francisco premiere of Thrones’ third season Wednesday night, Martin admitted to writing his novels on a PC that still runs MS-DOS, using WordStar 4.0. “I would still prefer to tie parchments to the legs of ravens,” the author joked.Twitter Is ComingThings couldn’t be more different at the show itself. At the premiere event, series creators David Benioff and D.B. Weiss said that Twitter allows them to receive real-time feedback of what works and what doesn’t. Martin added that he believed worldwide hits like Thrones helping to break down licensing barriers around the world.“One of the things that’s really fun about Twitter in particular is that there’s a fan site Winter Is Coming, and they do this sort of real time, as the show airs, what people are saying on Twitter,” Benioff said. “And for us, we don’t get to watch the shows with an audience. For us, it’s a rare thing where we’re there with a group of people. Mainly it’s people watching TV in their homes. So it’s not a communal experience.“The one thing that’s fun about the Twitter feed is that the reactions in real time the shocking moment, whether it’s Ned’s death, the way Twitter lights up,” Benioff added. “So it’s fascinating, just fascinating to see. There’s the world map of Twitter, where people can see what’s trending and it spikes in Turkey. And to know that our show is popular in Turkey, that’s fantastic.”last_img read more

3 Predictions for Corporate Innovation in 2019

first_imgFollow the Puck AI is Not the Holy Grail of Sales, at Least Not… Renee Johnson Never have enterprise firms had such a short shelf life. Innosight’s 2018 Corporate Longevity Forecast found that, if the current churn rate holds, fully half of S&P 500 companies will be replaced in the coming decade. Could half of the S&P 500 companies be replaced in the coming 10 years?While 80 percent of executives surveyed by Innosight said they “strongly” or “somewhat” agree that they need to transform, 55 percent of those same executives said they expect their competition to come from existing industry players rather than new competitors.Corporate leaders may be right on the first point, but they’re likely wrong on the second. One of the most significant threats to corporations is disruption from agile startups with a culture of experimentation and risk-taking. For example, Petsmart was forced to make the largest e-commerce acquisition to date in late 2017 when it was blindsided not by industry peer Petco, but by Chewy.com. Similarly, the entire ground transportation industry was turned upside down by ride-sharing companies Uber and Lyft, which have captured more than 70 percent of the U.S. business traveler market, according to a report by Certify.Petsmart and dozens of other enterprises learned the truth of corporate innovation the hard way: Companies that don’t look to the future will soon become part of the past.What’s Coming in Corporate InnovationThe news isn’t all bad for enterprise leaders, though. Three trends show corporate innovation is alive and well in 2019:Corporations will look beyond traditional R&D and toward partnerships.Over the past three decades, return on R&D spending has declined by two-thirds. As corporations see diminishing returns on internally focused innovation, they’re increasingly looking to external partners for innovation. Fortunately, one-on-one startup-corporate partnerships are no longer their only option. Although they take more effort, accelerators and semi-internal incubators are two emerging solutions. Mastercard’s Start Path program accepted 11 new startups last year, for instance, most of which were directly relevant to Mastercard’s own financial services. Others, like Google parent company Alphabet, are spinning off startups built by internal team members.The quickest, newest way to get an external perspective, however, is through corporate innovation consultants like Cie Digital. Chief operating officer Alvin Fong argues that it’s Cie’s experience with companies of multiple sizes spanning across different industries that sets it apart. “Startups and corporations come at innovation from two totally different perspectives,” explains Fong. “The best solution is often to find a partner who’s seen the subject from both sides of the fence.”Artificial intelligence will be a primary source of innovation.Although barely one-third of enterprises have adopted AI to date, according to Gartner’s 2019 CIO Survey, that’s changing rapidly. The research giant also found that the number of companies implementing one or more AI technologies has grown by 270 percent in the past four years. Chris Howard, distinguished research vice president at Gartner, suggested in a press release that corporate innovation around AI can’t wait for the right talent. “In order to stay ahead, CIOs need to be creative,” Howard explained. “If there is no AI talent available, another possibility is to invest in training programs for employees with backgrounds in statistics and data management.” What subfields of AI are the best bets for corporate innovation? Machine learning pilot programs doubled last year compared to the prior one, Deloitte data showed, and are expected to increase again by 2020. Particularly in the healthcare industry, natural language processing is a hotspot, growing to nearly $8 billion by 2022 from $667 million in 2016.Improving the customer experience will be a top priority. Even as brands invest more in technologies like AI, consumers are clamoring for more human customer experiences. A PwC report released last March showed that 75 percent of consumers want more social interaction in the future, while 64 percent think companies have lost touch with the human side of CX. What’s more, consumers say they’re willing to open their wallets for a better CX. “CMOs take note: Our research revealed that 65 percent of U.S. consumers find a positive brand experience to be more influential than great advertising,” David Clarke, PwC principle and experience consulting leader, said in a press release. “Our findings quantify the potential ROI on experience investments, upwards of 16%.”While AI has a role to play in all types of corporate innovation, many of the best CX changes brands can make are low-tech. Respondents to the PwC survey said fast and efficient service, knowledgeable and helpful employees, and convenience is their top three CX priorities. For today’s companies, corporate innovation is literally a life-or-death choice. This past decade is proof that their scale, history, and expertise aren’t enough to keep smaller peers from surpassing them. Without an eye on the customer experience, investments in AI technologies, and the right partnerships, 2019 might be a brutal year. What it Takes to Build a Highly Secure FinTech … Related Posts Why IoT Apps are Eating Device Interfaces Tags:#agile corporations#AI#artificial intelligence#corporate innovation#Partnerships I’m a freelance writer and mother living in the Bay Area. I write about parenting, tech, gadgets, and am absolutely thrilled that my work allows me to be there raising my children. last_img read more

Meralco cuts off Ginebra

first_imgTrending Articles PLAY LIST 00:50Trending Articles01:33Leo Austria, SMB wary of ‘more experienced’ Hotshots ahead of PBA Finals rematch01:02Fajardo predicts there will be no sweep in PBA Finals01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City Brace for potentially devastating typhoon approaching PH – NDRRMC Acquired at the start of the season as Meralco shored up its roster following a spate of injuries on the likes of Ranidel de Ocampo and Cliff Hodge, Ballesteros finished with seven points and 16 rebounds as the Bolts pulled level with TNT KaTropa and Blackwater with a 4-6 record for ninth spot.More importantly, the Bolts gave themselves a chance of catching the last bus to the quarterfinals with a victory against the same team that handed them a Game 7 loss in the Governors’ Cup finals last year.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutBallesteros was at the right place at the right time for the putback off a Chris Newsome miss with 35 seconds remaining. He stood his ground against Japeth Aguilar and came up with his last rebound before drawing a foul with 17 seconds left.It was Kevin Alas’ turn to shine for NLEX in the other game. MOST READ Ancajas gains foreign fans after explosive US showing Slow and steady hope for near-extinct Bangladesh tortoises Typhoon Kammuri accelerates, gains strength en route to PH PBA IMAGESBOCAUE—Returning to the site of one of the most painful losses in the history of its franchise, Meralco got some measure of revenge while staying alive in the playoff race in the PBA Philippine Cup.Journeyman center Jason Ballesteros scored on a putback and split his free throws at crunch time as the Bolts hacked out a thrilling 84-82 victory over the Barangay Ginebra Gin Kings at Philippine Arena Sunday night here.ADVERTISEMENT Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH 2 ‘newbie’ drug pushers fall in Lucena stingcenter_img Don’t miss out on the latest news and information. NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers Read Next John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Alas continued his inspired play as NLEX turned back Blackwater, 93-90, for its fourth straight victory that also propelled the Road Warriors to a playoff spot.Alas sizzled in the final period with 16 of his career-best 25 points as the Road Warriors climbed to 6-4 for a tie of fourth spot with Alaska.Rookie Kiefer Ravena also knocked in four triples on his way to 23 points.“Kevin Alas saved the day for us,” coach Yeng Guiao said of the former Letran star.ADVERTISEMENT LATEST STORIES AFP official booed out of forum View commentslast_img read more