Voice Will Penetrate CRM in the Coming Years

first_imgIn the past few years, voice has become a core part of the consumer journey. It’s a utility that a growing number of people have come to count on throughout the course of their days. Voice-enabled assistants like Alexa (Amazon), Cortana (Microsoft) and Siri (Apple) perform tasks as varied as adding dates to calendars, turning on lights, setting reminders, playing music, and performing online searches.To be sure, voice is transforming the way we experience the internet.As a result, organizations have begun connecting their voice-communications systems to their customer-relationship strategies. They’ve realized that when it comes to resolving an issue or building a relationship, there’s nothing like the power of voice to help drive digital customer engagement.Advances in voice that will shape CX.In 2018, voice-enabled device sales reached 1 billion, meaning voice technology is already shaping consumer experiences, regardless of whether the consumers themselves realize it. For example, artificial intelligence-powered voice technology is fast becoming indispensable, with 71% of smart speaker owners using them daily. Nearly half of users perform product research using voice, with 43% using them for creating shopping lists.In time, this technology will become even smarter, as chatbots and virtual assistants become a more familiar part of the customer experience — even to the point of being able to understand the tone and cadence of one’s voice.With the rise of voice marketing, improved audio marketing will allow businesses to communicate with their audiences without having to actually visualize anything. These voice ads are highly contextual, creating “micro-moments” in which consumers can, say, order pizza for the big game or find a last-minute wedding shower gift.How voice impacts consumer interactionToday, in 2019, research shows that more than 40% of smart-speaker owners use them to search for products, further proving that voice technology is no longer a niche product. How does this affect a brand’s marketing? Well, the basics of ad copy have always been the same: Keep the message simple, direct, and short.Why? We can’t count on consumers — who want information fast — to read reams and reams of copy.The rise of voice will only reinforce this, making consumers even more reluctant to read long articles, how-to guides, or reviews. A brand that doesn’t provide consumers with the succinct information they want (via voice and audio) will quickly fall behind its competitors that do.Your content marketing strategy should guide you in deciding how to leverage voice response and how deeply to invest in it. To find out, ask yourself:Who is your target audience? Is it composed of cutting-edge early adopters? Smart-home enthusiasts? What else about them may make them likelier to engage with your brand using voice versus other platforms?Do you know how to ensure your content experience is valuable and relevant to these demographics?Do you know what results to expect?How will you determine how well you have succeeded?So is your brand voice-friendly? Below is a handful of ways to approach voice so that your brand is ready for the future:1. Have an active SEO voice strategy. Your website needs to hone its SEO efforts in the context of how people actually speak when they seek out information. People search differently when they pose their questions vocally.Voice queries are usually slightly longer than text searches and posed in the form of full questions, such as “where can I buy an umbrella nearby?” As such, it’s wise to incorporate some longer and more relevant keyword phrases.Because consumers are taken to the first result rather than to a results page, you should aim to be the top hit for each of your search terms, rather than just on the top page. This is starkly different from the traditional SEO strategy, in which you aim to be on the first page. With voice, you aren’t being heard if you aren’t number one.2. Consider your content. With the rise of voice comes the rise of audio, so it’s important that brands package up content for audio purposes — whether it’s website copy, newsletters, or anything else — and make it an integral part of your content management strategy.Create a Google action or Alexa skill, which allow voice assistants to react to user queries. For example, Nestlé created a skill called GoodNes that lets consumers, instead of reading a recipe, get cooking instructions provided to them via audio in addition to a visual guide.3. Focus on customer experience. Because Alexa and Google Assistant can differentiate between voices, they can provide insights about each user, ultimately giving you the chance to provide them with more personalized messages and content. Capital One, for example, has included a feature that allows consumers to pay their balances and track their spending using Alexa.The future of online commerce is here, and it has a voice. Brands that listen and work to incorporate audio elements into their marketing efforts will position themselves well for whatever developments come next. What say you? Nayani Vivekaandamorthy has a vibrant marketing mind and has built a successful career by focusing on technology, healthcare, and finance — all while building meaningful relationships and having fun. With This One Question, You’ll Never Need an Ic… Trends Driving the Loyalty Marketing Industry Related Posts Tags:#AI#CRM#customer experience#voice#voice marketing The Dos and Don’ts of Brand Awareness Videos AI is Not the Holy Grail of Sales, at Least Not… Nayani VivekaandmorthyDirector of Business Development at RAPPlast_img read more

Shooting Stunning Timelapse With Industry Pro Martin Heck

first_imgWant more content on film techniques? Then check out these articles from PremiumBeat.Premiere Pro Tutorial: Compositing Live-Action and Timelapse FootageTimelapse Tips, Tricks, and Tools6 Tips for Filming OutdoorsAre you exploring timeplapse photography? Did this interview with Martin Heck help shed light on the process? Let us know in the comments below. 3. What are some of your favorite places that you’ve filmed? What made these places special to you?There have been a lot of amazing locations I’ve visited in the past few years. Talking about New Zealand and Patagonia: These places are widely considered as the most beautiful places on earth. But last year I had the chance to shoot in a glow-worm cave system in New Zealand. It’s was really a tough but incredible experience. Being in a cave for 36 hours, lit only by glow-worms and in absolute silence, really gives a feeling of being on another planet.Other amazing places are Fjordland (NZ), Torres-del-Paine (Chile), Fitz-Roy-nationalpark (Argentina) and the Dolimites in South Tyrol.Then there is of course the eruption of the Calbuco volcano in Chile in late April of this year. That was the most jaw-dropping thing I’ve ever experienced. It’s hard to describe but when you feel and hear the deep rumbling from 30KM (18 Miles) away it makes you feel very small.4. What techniques and advice could you give someone that is looking to get into timelapse photography. Are there things they should avoid?I always say timelapse is the art of predicting the future. Make sure you know as much as possible about your location before shooting. It is easy to get lost in the technical details, but avoid dealing too much with what gear to buy and so on. It’s really a thing of learning by doing. If you make mistakes you learn from it and will never do them again. I still learn things today that I never thought could have happen.When starting out keep everything simple. A tripod and a camera. Static exposure. Then you slowly get into more advanced techniques like exposure-ramping and motion control. Make sure you don’t underestimate the factor of post-processing. Always go for highest-quality route even if it takes much more effort. We spoke with filmmaker Martin Heck and asked him a few questions about the process of creating amazing timelapse videos. Here’s what he said.Images from Martin HeckIf you aren’t familiar with Martin Heck and his production company Timestorm Films, you soon will be. Martin is a freelance timelapse photographer from Germany who travels the world looking for that one composition. His work is stunningly beautiful and crisp, which doesn’t come from an ARRI or a RED but rather a Canon 6D and Sony A7S. We were lucky enough to catch Martin between productions and got his insight on how he creates these works of art.1. First and foremost, what made you want to get into time-lapse photography, and was this something that you were always interested in?My interest in timelapse-photography basically started with a very old 0.3mp webcam I found in our basement and discovered a basic intervalometer setting in the software. This was in 2008 when I was 15. In this time, timelapse wasn’t that common as it is today and really got my full attention as it was very cool for me to see all the time compressed in a little 15s video.Purchasing better cameras and figuring out how to edit those timelapses really taught me everything I know today. I began building my own motion-control equipment and shot timelapses every time I was on vacation.With the first inquiries for my stock footage coming in 2010 I began to realize that there might be a market for timelapse and I was slowly able to get into higher end tech from this income.Now I am a freelance timelapse photographer, shooting 8K and traveling the world for those shots.So to conclude this question: Time-lapse really was the reason to buy my very first camera. So I would say this was something I was always interested in.2. What is your process like for finding the right timelapse subject or space?I pick spots from seeing photos on the internet, Google Maps, or places I have been before but wasn’t able to timelapse them. The next thing I do is check the environmental situation over time: Where and at which time does the sun rise/set. Same thing for the moon rise/set. What the moon-phase is and where does the milkyway rise and set. Sometimes I check if there are nearby roads were headlights from passing cars can ruin the shot.Then there are weather conditions to be observed. When doing trips to foreign countries, I also consider which season is the best to capture the kind of shots I’m looking for. Even the the humidity sometimes plays an important role as it could condensate on the lens.Those are a lot of factors going into the decision of finding the right location and time. When on location I always try to frame my shots in the most interesting way possible, while keeping it “clean.” Meaning that if there is one thing in the scene I don’t like (sometimes a fence, a sign, lights, buildings etc.) I will move my camera until it’s right. I always ask myself how and why I do something. I also don’t like to use a slider every time just because I can. Often there’s no reason to have a moving camera, in fact keeping the camera still can make for some pretty epic shots. 7. How many cameras do you use to get the shots you’re after?In Patagonia we mostly used all of our three cameras we had with us. But, when hiking, I have to limit myself to what I can carry. Which is mostly two cameras, three lenses, slider and tripod.8. To get the smooth fluid motion in your shot,s do you use the eMotimo TB3 alone? Is there other gear?Beside the TB3, I customized my Dynamic Perception Stage One slider with very lightweight carbon rods and shaved of some weight to make it more backpacking-friendly. 5. What tools are in your toolbox? What does it take to get the amazing shots that you’re able to capture?I currently own a Canon 6D and Sony A7s. Those are my main workhorses, together with a bunch of lenses from Canon and Samyang. For motion control, I use an eMotimo TB3 Black and a customized Dynamic Perception Stage One slider.On our latest trip to Patagonia, I shot with the Pentax 645Z medium-format camera (25mm, 55mm and 120mm Pentax lenses) to get 8K resolution.That’s my “toolbox” and it helps to get the best quality possible, but it is far from mandatory for doing timelapses. I still shoot sometimes with my old Canon 550D/T2i. Still does a perfect job.But most important, in my opinion, is being dedicated about what you do. If you get up every 2 hours in the middle of the night when it’s 2°C to check if it’s started to rain or if condensation is building on the camera, you really know why you’re doing this. Those shots are most rewarding. It’s hard to get those shots and that can been seen in the footage.6. Could you give us a rundown of the your favorite cameras to use? Also, what have you used in the past?Currently, without doubt it’s the Pentax 645Z. With 51MP and an outstanding dynamic range, it’s a very powerful camera. It’s an expensive camera (That’s why I don’t own one) but clearly the best I’ve used so far. Besides this, I use a Canon 6D and Sony A7s. From the beginning, I used a Lumix TZ3, TZ7 and Canon 550D. New cameras appear almost on a daily basis these days, so my kit will change over the time.last_img read more

Centre, State owe an explanation: Scindia

first_imgEnding the Bhopal leg of his 72-hour satyagraha in solidarity with farmers here on Friday, Congress leader Jyotiraditya Scindia said that based on extensive consultation with various ryot groups, he had prepared a ‘blueprint’ that he would take to other parts of the State. The Congress will now take the satyagraha to Khalghat in Dhar district where it will end with a major farmers’ meeting on Saturday. “The response has been unprecedented over three days here,” Mr. Scindia told The Hindu on the sidelines of the event held at the Dussehra Maidan here. “We have had between five to ten thousand farmers with us and I have interacted personally with over 200 delegations and met with thousands of farmers,” he said. Times of distress Over the course of these meetings, the Congress leader said that the widespread distress and despair in the agrarian sector was clear for everyone to see. “On input issues, like the prices of seeds, fertilizers, petrol and diesel farmers are facing difficulties across the board,” he said. Madhya Pradesh, he said, has the highest percentage of VAT on petrol and diesel while India has the highest rates for petrol and diesel in the world today compared with neighbours like Pakistan and Sri Lanka. “All of this requires an explanation from both the Central and State governments as to why prices have not come down despite global oil prices having dropped by 60 per cent since the days of the UPA government,” Mr. Scindia said. He also spoke of the falling prices of crops – from soyabean in Madhya Pradesh, to chillies in Andhra Pradesh, grapes in Maharashtra, peanuts in Gujarat and other crops like onion, tomatoes and potatoes where farmers are simply not able to find remunerative rates. “There have been 9 suicides in the last three days in Madhya Pradesh and there has still not been an adequate response to the shootings in Mandsaur,” he said.Major initiativeThe 72-hour satyagraha that Mr. Scindia started here on Wednesday afternoon and which will conclude in Khalghat on Saturday is seen as a major initiative for the Congress seen in recent years to have lost its organisational strength. The satyagraha drew large crowds and also provided some semblance of a unified leadership — former Chief Minister Digvijaya Singh joined Mr. Scindia on Thursday while Congress’s other stalwart in MP, Kamal Nath, will join the public meeting in Khalghat. Assembly elections are due in Madhya Pradesh in 2018 and there is talk that Mr. Scindia, who cut short a holiday in the U.S. and returned to MP to lead the satyagraha, could take the lead in the fight against the incumbent BJP.last_img read more

The stench of unfulfilled promises in ‘model’ Phulpur

first_img“This is our own little Prayagraj,” laughs Pramila Pal. Her sarcastic allusion to the Sangam, the confluence of the Ganga, Yamuna and the mythical Saraswati, is aimed at the huge pool of mud and slush formed at her door because of drain water running from different directions. “We face a lot of problems in moving about. But it becomes most embarrassing when we have visitors,” says Ms. Pal, who belongs to an OBC (Other Backward Class) community. She lives in Jaitwardih, a village roughly three kilometres from the banks of the Ganga in the Phaphamau region of Allahabad. While residents remember the village as always being bereft of civic amenities and basic infrastructure, their grouse is that there have been no real improvements despite its adoption as as a ‘model village’ after the Narendra Modi government came to power in 2014. Uttar Pradesh Deputy Chief Minister Keshav Prasad Maurya, who adopted the village, was the local MP till last year and the upcoming bypoll on March 11 is to elect his successor.Barring a few patches, most of the roads and gullies in the village are kuccha, uneven and in a decrepit state, marked by overflowing drains. Lone developmentThe lone development that has taken place in the village since it was adopted was the installation of toilets, says Magru Yadav, a resident. Sachin Yadav, a property dealer, complains that Mr. Maurya never paid heed to the civic issues nor delivered on constructing the promised pathways. Locals also say that while the power supply is satisfactory, water supply in the village is irregular. A few blocks away, in the Jatav locality, Kanchan Bharatiya says the village “urgently needs a colony to come up as most of its residents were still living in mud houses.” Another issue facing the village is that of security. The solar lights in the local Sulabh complex were recently stolen.Mahavir Yadav, the pradhan, says the poor roads and the absence of a good drainage system are the bane of the village. He, however, says that a water tank, one Sulabh toilet complex and 92 electric panels have come up in the village after Mr. Maurya adopted it.Mr. Keshav Prasad Maurya was not available for comment.last_img read more

Meralco cuts off Ginebra

first_imgTrending Articles PLAY LIST 00:50Trending Articles01:33Leo Austria, SMB wary of ‘more experienced’ Hotshots ahead of PBA Finals rematch01:02Fajardo predicts there will be no sweep in PBA Finals01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City Brace for potentially devastating typhoon approaching PH – NDRRMC Acquired at the start of the season as Meralco shored up its roster following a spate of injuries on the likes of Ranidel de Ocampo and Cliff Hodge, Ballesteros finished with seven points and 16 rebounds as the Bolts pulled level with TNT KaTropa and Blackwater with a 4-6 record for ninth spot.More importantly, the Bolts gave themselves a chance of catching the last bus to the quarterfinals with a victory against the same team that handed them a Game 7 loss in the Governors’ Cup finals last year.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutBallesteros was at the right place at the right time for the putback off a Chris Newsome miss with 35 seconds remaining. He stood his ground against Japeth Aguilar and came up with his last rebound before drawing a foul with 17 seconds left.It was Kevin Alas’ turn to shine for NLEX in the other game. MOST READ Ancajas gains foreign fans after explosive US showing Slow and steady hope for near-extinct Bangladesh tortoises Typhoon Kammuri accelerates, gains strength en route to PH PBA IMAGESBOCAUE—Returning to the site of one of the most painful losses in the history of its franchise, Meralco got some measure of revenge while staying alive in the playoff race in the PBA Philippine Cup.Journeyman center Jason Ballesteros scored on a putback and split his free throws at crunch time as the Bolts hacked out a thrilling 84-82 victory over the Barangay Ginebra Gin Kings at Philippine Arena Sunday night here.ADVERTISEMENT Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH 2 ‘newbie’ drug pushers fall in Lucena stingcenter_img Don’t miss out on the latest news and information. NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers Read Next John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Alas continued his inspired play as NLEX turned back Blackwater, 93-90, for its fourth straight victory that also propelled the Road Warriors to a playoff spot.Alas sizzled in the final period with 16 of his career-best 25 points as the Road Warriors climbed to 6-4 for a tie of fourth spot with Alaska.Rookie Kiefer Ravena also knocked in four triples on his way to 23 points.“Kevin Alas saved the day for us,” coach Yeng Guiao said of the former Letran star.ADVERTISEMENT LATEST STORIES AFP official booed out of forum View commentslast_img read more

Kunjarani Devi shocked by CWG mess

first_imgWeightlifter Kunjarani Devi has slammed the shoddy work for the Commonwealth Games (CWG), saying the level of under-preparedness had shocked her.”I wonder why we failed to deliver. I have never such under-preparedness ever in my life,” Kunjarani told Headlines Today, adding that she was ashamed of what was going on.The ace weightlifter said the CWG mess will affect India’s chances to bid for sporting events. “I don’t think we’ll get any big event, such as the Olympics, in the future,” she said.Kunjarani said she had come to the Games Village in August but wasn’t allowed to enter the premises.last_img