GLENDALE Ariz — Hes back Arizona Cardinals co

first_imgGLENDALE, Ariz. — He’s back!Arizona Cardinals cornerback Patrick Peterson, who has been the subject of league-wide criticism and the target of many an opposing quarterback in 2014, is back to his old, dominant self as he proved in Arizona’s 31-14 win over the St. Louis Rams Sunday.Peterson was flagged for an illegal contact penalty in the fourth quarter with the Cardinals leading 17-14. On the very next play, Peterson picked off St. Louis quarterback Austin Davis — his first interception of the season. 0 Comments   Share   Grace expects Greinke trade to have emotional impact “I guess I have so many under my belt now, it’s just automatically on 21,” he laughed. “Like I told you guys earlier in the week, I can’t let those flags get under my skin. I want to continue playing football.“Obviously, I was a little heated at the the moment, but once that next play came back around, I have to put that out of my mind and go out there and play football. Now that they see I’m a little hot-headed, now they want to take a shot, as they did. I have to be ready to make sure I’m focused in and looking into the formations to make sure I’m ready for the next play coming up.” – / 39 Peterson had a lackluster first half of the season, but played much better last week in the Cardinals’ win over the Cowboys. He cites the fact that he’s healthy again after a couple of injuries as the key for his resurgence.“(The Dallas game) was the first time in a long time I felt totally healthy and I got tired of hearing all the criticism with people not really knowing the situation,” he said. “I just wanted to put that criticism behind me and just wanted to go out there and play tough football, play ‘Patrick Peterson football,’ which you guys are accustomed to.”Peterson injured his ankle in the Cardinals’ lone loss of the season in Denver on Oct. 5. Then, three weeks later, he suffered a concussion when he was hit by teammate Deone Bucannon in a win over Philadelphia. He cleared the league’s concussion protocol, and played the next week against Dallas.“Once I got over that ankle injury, the low ankle sprain, I started feeling good,” he said. “I started feeling like I got my step back to finally laterally kick and put my hands on these receivers and start keeping them in front of me.”Peterson was the most-penalized player in the league heading into Sunday’s game with nine flags on the year. He picked up his 10th Sunday, but he’s learning to deal with the frustration. Top Stories center_img The 5: Takeaways from the Coyotes’ introduction of Alex Meruelo The Cardinals would go three-and-out on their ensuing possession, but when the Rams got the ball back, Peterson stepped up again.The fourth-year corner tipped a ball intended for Kenny Britt, corralled it and took it to the house on a 30-yard interception return that put the Cardinals up by 10 points with just over five minutes to play.“I was hoping the quarterback was going to lead him versus putting it top and now I’ve got to work around his body,” Peterson said. “But he threw it up just a little bit too high out of his reach and I tipped it. I wasn’t able to get two hands on it, so I tried to tip it to myself and I tipped it away from him just a little bit, but I kept my eyes on it. “Going to get the ball, I was telling myself, because I missed one in Dallas, I should have caught that one, I was like ‘any ball that is tipped, I’m not letting it go again,’ because I don’t know when my first interception is going to come.”The pick was the 13th of Peterson’s career, but the first he’s taken back for a touchdown.“Gotta hold it up,” he said with a smile and a nod to another famous no. 21, Deion Sanders. Former Cardinals kicker Phil Dawson retires Derrick Hall satisfied with D-backs’ buying and sellinglast_img read more

5 B2B Social Media Superstars

first_imgMake Any Product a Social Media Star5 B2B Social Media Success StoriesIs your B2B product dull, boring and unexciting? Do you feel that it is nearly impossible to create a captivating, engaging social media strategy around it? Well, perhaps you’re just making excuses. Yes, it is much easier for B2C companies to utilize social media accounts to engage their audiences. With that being said, some B2B companies have found their inner creativity and made inventive social media campaigns around their not-so glamorous product.Below I have complied a list of five B2B companies that have ingeniously found a space in the social sphere. Take a note from the pros and learn that any company can have a fantastic social media presence!The Fighting Five: B2B Companies Doing Remarkable Things on Social Media1) SunGardSunGard, one of the world’s leading software and technology service companies, provides software and processing solutions for financial services, education, and the public sector. Not the most stimulating product in the world. So how did SunGard make its mark on the social media world? They jumped on the zombie fad bandwagon.SungardA la Walking Dead, SunGard created an engaging zombie-themed eBook & infographic. The results were outstanding. There was a three-times-greater download rate than expected, 5.7% email open rate, plus a 150% higher click-through rate vs. other campaigns. It ended up delivering 24 leads!SunGard even won “Best Integrated Campaign,” “Best Direct Mail Campaign,” and “Best Email Campaign” at the B2B Marketing Awards. They also won the Stevie Awards for “B2B Campaign of the Year” and “B2B Marketing Team of the Year”.Lesson learned: By creating engaging content that feeds off a recent trend you can create highly sharable content that will flourish on social media.2) has turned to inbound marketing in order to become more visible online, creating a library of eBooks, webinars, videos, infographics, and whitepapers. To top it all off, they have an informative blog that covers the worlds of sales, customer service, marketing, cloud, mobile, and social.One of the most important rules Salesforce follows is the 90/10 rule. Ninety percent of Salesforce’s content is about customers, while only ten percent is about their product. This is a great strategy that has resulted in a traffic increase of three hundred percent on their social sites.Lesson learned: Don’t simply promote your own content. Focus on sharing other relevant information with your audience and making them the focus.3) American ExpressScreen Shot 2013-11-18 at 3.17.50 PMThe multinational financial services corporation, American Express, launched something completely unique in 2009. OPEN Forum, an online networking site for business owners, aims to give advice to small business owners through blog posts, videos, and other content. Once you’re a member you can share ideas with other users and learn from industry experts in the various forums.OPEN Forum is supported through its Facebook page and Twitter account. On Twitter they currently have close to 200,000 followers, while on Facebook they have over 330,000 fans. By creating a place where you can launch your content, as well as provide a place for your customers to share ideas, you ultimately gain more clients.Lesson learned: Nurture a community.4) KinaxisKinaxis, a company that  delivers on-demand supply chain management and  S & OP service, has a less-than sexy product. To combat this blandness, they created an online social video campaign featuring some Hollywood B-listers. Remember Kevin Pollack from A Few Good Men or Ray Wise from Jeepers Creepers II ? Probably not. However, the content of the series is still funny. Example: Suitemates follows two businessmen around  their new home — which just happens to be jail.Lesson learned: While we all don’t have this kind of budget, there is still a valuable lesson to be learned from Kinaxis’s successful social video campaign. When appropriate, it’s highly useful to use humor in your promotions, especially when it comes to social media.5) HPHP, a technology company that operates in more than 170 countries, has found success on Google+. Yes, you heard me right. A company has found phenomenal success on the not so popular, but highly important social network, Google+.HP has utilized the community aspect of Google+ by creating various communities where followers can access more specific information related to HP. They have over 500,000 fairly active followers — a major achievement.Lesson learned: By segmenting your social media audience you can provide valuable and better suited content to each of your subgroups. As a result, you create a more efficient social media strategy.What other B2B companies have found success in social media? Share your thoughts in the comments section below!AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more