Voice Will Penetrate CRM in the Coming Years

first_imgIn the past few years, voice has become a core part of the consumer journey. It’s a utility that a growing number of people have come to count on throughout the course of their days. Voice-enabled assistants like Alexa (Amazon), Cortana (Microsoft) and Siri (Apple) perform tasks as varied as adding dates to calendars, turning on lights, setting reminders, playing music, and performing online searches.To be sure, voice is transforming the way we experience the internet.As a result, organizations have begun connecting their voice-communications systems to their customer-relationship strategies. They’ve realized that when it comes to resolving an issue or building a relationship, there’s nothing like the power of voice to help drive digital customer engagement.Advances in voice that will shape CX.In 2018, voice-enabled device sales reached 1 billion, meaning voice technology is already shaping consumer experiences, regardless of whether the consumers themselves realize it. For example, artificial intelligence-powered voice technology is fast becoming indispensable, with 71% of smart speaker owners using them daily. Nearly half of users perform product research using voice, with 43% using them for creating shopping lists.In time, this technology will become even smarter, as chatbots and virtual assistants become a more familiar part of the customer experience — even to the point of being able to understand the tone and cadence of one’s voice.With the rise of voice marketing, improved audio marketing will allow businesses to communicate with their audiences without having to actually visualize anything. These voice ads are highly contextual, creating “micro-moments” in which consumers can, say, order pizza for the big game or find a last-minute wedding shower gift.How voice impacts consumer interactionToday, in 2019, research shows that more than 40% of smart-speaker owners use them to search for products, further proving that voice technology is no longer a niche product. How does this affect a brand’s marketing? Well, the basics of ad copy have always been the same: Keep the message simple, direct, and short.Why? We can’t count on consumers — who want information fast — to read reams and reams of copy.The rise of voice will only reinforce this, making consumers even more reluctant to read long articles, how-to guides, or reviews. A brand that doesn’t provide consumers with the succinct information they want (via voice and audio) will quickly fall behind its competitors that do.Your content marketing strategy should guide you in deciding how to leverage voice response and how deeply to invest in it. To find out, ask yourself:Who is your target audience? Is it composed of cutting-edge early adopters? Smart-home enthusiasts? What else about them may make them likelier to engage with your brand using voice versus other platforms?Do you know how to ensure your content experience is valuable and relevant to these demographics?Do you know what results to expect?How will you determine how well you have succeeded?So is your brand voice-friendly? Below is a handful of ways to approach voice so that your brand is ready for the future:1. Have an active SEO voice strategy. Your website needs to hone its SEO efforts in the context of how people actually speak when they seek out information. People search differently when they pose their questions vocally.Voice queries are usually slightly longer than text searches and posed in the form of full questions, such as “where can I buy an umbrella nearby?” As such, it’s wise to incorporate some longer and more relevant keyword phrases.Because consumers are taken to the first result rather than to a results page, you should aim to be the top hit for each of your search terms, rather than just on the top page. This is starkly different from the traditional SEO strategy, in which you aim to be on the first page. With voice, you aren’t being heard if you aren’t number one.2. Consider your content. With the rise of voice comes the rise of audio, so it’s important that brands package up content for audio purposes — whether it’s website copy, newsletters, or anything else — and make it an integral part of your content management strategy.Create a Google action or Alexa skill, which allow voice assistants to react to user queries. For example, Nestlé created a skill called GoodNes that lets consumers, instead of reading a recipe, get cooking instructions provided to them via audio in addition to a visual guide.3. Focus on customer experience. Because Alexa and Google Assistant can differentiate between voices, they can provide insights about each user, ultimately giving you the chance to provide them with more personalized messages and content. Capital One, for example, has included a feature that allows consumers to pay their balances and track their spending using Alexa.The future of online commerce is here, and it has a voice. Brands that listen and work to incorporate audio elements into their marketing efforts will position themselves well for whatever developments come next. What say you? Nayani Vivekaandamorthy has a vibrant marketing mind and has built a successful career by focusing on technology, healthcare, and finance — all while building meaningful relationships and having fun. With This One Question, You’ll Never Need an Ic… Trends Driving the Loyalty Marketing Industry Related Posts Tags:#AI#CRM#customer experience#voice#voice marketing The Dos and Don’ts of Brand Awareness Videos AI is Not the Holy Grail of Sales, at Least Not… Nayani VivekaandmorthyDirector of Business Development at RAPPlast_img read more

Aguilar, Ginebra escape Star despite costly foul and poor FT shooting

first_imgAlso, had the Kings lost the game, they would have likely blamed it to their horrible 12-of-30 free throw shooting.“Because of our missed free throws we kept them in the game. We just have to make our free throws and lessen our turnovers,” Aguilar said.Sports Related Videospowered by AdSparcRead Next Robredo should’ve resigned as drug czar after lack of trust issue – Panelo NATO’s aging eye in the sky to get a last overhaul Cardona makes PBA return with GlobalPort: ‘I feel like a rookie again’ MOST READ Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games “What I was trying for is to go over him. But he stopped, pulled back, and went for a pump-fake. He was able to foul bait me,” recalled the athletic forward.With Ginebra leading by three, 95-92, Aguilar fouled Hill, who was attempting a three-point shot with 0.6 tenths of a second left. FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingHill cooly made his free throws to send the game into overtime.Fortunately for Aguilar, he was able to atone for his mistake with a follow-up dunk in OT that sealed Ginebra’s sixth straight win. Celebrity chef Gary Rhodes dies at 59 with wife by his side Japeth Aguilar. Tristan Tamayo/INQUIRER.netJapeth Aguilar could only heave that sigh of relief after Barangay Ginebra eked out a heart-stopping win over Star Sunday night.And he had every reason to feel relieved after almost costing the Gin Kings the game with a careless foul on Malcolm Hill at the last-second of regulation.ADVERTISEMENT Hotel says PH coach apologized for ‘kikiam for breakfast’ claimcenter_img “I’m proud of my teammates. As the match escalated, we picked each other up and helped each other. It was really a test of character for us,” he said after finishing with 12 points, nine rebounds, and two assists in 30 minutes of play.“We really got tested in this game. They really came out with ferocity. They played with fire and intensity.”Ginebra coach Tim Cone explained that there’s no reason for him to dwell on Aguilar’s play with the game still on the line.“It just happened. We were trying to switch out and we had Japeth out there specifically because he has the ability to switch out on smaller guys. So his instinct on a pump-fake is to jump for the shot, and he just went to his instincts,” Cone said.“Obviously, it wasn’t a good instinct and it wasn’t the right thing to do, but he just went to his instincts, and in those situations, you just gotta try to stay disciplined,” he added. “But it’s the last play of the game. There’s 15,000 people in the stadium and they’re screaming, and it’s Manila Clasico, so you just gotta move on from it. It’s not that big of a deal, but you just gotta move on.”ADVERTISEMENT LATEST STORIES Lacson: SEA Games fund put in foundation like ‘Napoles case’ Don’t miss out on the latest news and information. Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Trump signs bills in support of Hong Kong protesters Celebrity chef Gary Rhodes dies at 59 with wife by his side View commentslast_img read more