At the initiative of a great friend of Istria, Mr. Selimir Ognjenović, owner of the German tour operator ID RIVA from Munich and the Media Group Munich Mürchener Merkur / Tages Zeitung (MM / TZ) .It is a large project of targeted promotion and sale of Istrian destinations with special emphasis on the spring and autumn period and aimed at the segment of audiences with higher incomes who are interested in traveling mainly when there are no big crowds, ie before and after the season. ” This initiative arrives at the right time because our region, according to the analysis of the Istrian brand perception in Germany, and especially in Bavaria, regardless of the number of these guests in Istria, is unfortunately still insufficiently known to the target group with higher purchasing power. Such a process has been successfully implemented in Austria thanks to the quality cooperation of the Istria County Tourist Board with its PR agent, so it is planned to implement such a project for the German and Bavarian markets, respectively. ” stand out from the Tourist Board of Istria.The focus of the presentation will be on the promotion of Istria, and especially on all the news that await German guests this spring, through a special presentation of Istrian wines and the contents of this year’s 25th edition of Vinistra announced for 11, 12 and 13 May. The presentation will take place on February 8 in the Presshaus, the large hall of the headquarters of the daily newspaper Münchner Merkur, where during the day (from 12:00 to 16:00) the wineries Agrolaguna, Benvenuti, Matošević and Meneghetti will hold meetings, talks and wine tastings for distributors and caterers. who sell wines from Croatia throughout Germany. “It will be a great opportunity for many guests and wine experts to get to know tourist Istria through the prism of wine, and most importantly, to make sure that our destination is especially attractive during spring and autumn. Given such an important project, the Istria County Tourist Board will be involved in the entire project with a set of several targeted ads in the diary of the same name and thus support the entire project, “said the Tourist Board of Istria and added that medijski the whole project has already taken on quite concrete results.Namely, the most widely read Bavarian daily newspaper – the famous Munich Mercury, which is published from Monday to Saturday and has approximately 937.000 readers, and whose circulation exceeds 270 thousand copies, published an article on the whole page dedicated to Istria announcing the above event. The article mentions, among others, the destination of Istria, winemakers, wine roads and other important information. The article was written by the editor of the tourist section of the newspaper ‘Reise’ – Christine Hinkofer, who has been visiting Istria for twenty years and knows it very well.In addition to the presentation, the day before ID Riva and the CNTB Representation in Munich headed by Nero Miličić, in the Ledić family restaurant – Gasthof in der Au in Starnberg – will organize, as they called it, a “dinner of Croatian visionaries” and a gathering of lovers in Croatia , to present the treasures of Istrian forests, archives and vineyards, which will be attended by the aforementioned winemakers who will present their stories of vision woven into the country, perseverance in work and pride.